Instagram is one of the world’s most popular social networks for both business and personal use. No one disputes that Instagram gives businesses a lot of unique opportunities to grow if used properly, and those opportunities continue to grow as more and more people join the platform. For a brand or blogger’s Instagram marketing to be successful, they need to have a significant number of followers. Why do people strive to get more Instagram followers? For public people, it’s a measure of their popularity. For brands, it improves the visibility of publications and, as a result, increases revenue. Moreover, for a blogger, it’s a way to influence the thoughts and feelings of their readers, expand their social circle and gain recognition.